Recently, organisations have adapted to the evolving needs of modern-day professionals and developed a greater understanding of contemporary workforce values. Organisations strive for high-quality experiences for both their customers and employees.
Understanding the EVP
The employee value proposition (EVP) is a nuanced concept. It encompasses everything from how an organisation attracts and retains talent, to how someone describes their workplace experiences to friends and family.
The EVP includes objective elements such as:
- Parental leave policies
- Remuneration
- Flexible work arrangements.
Subjective elements include:
- Experiences working for a particular leader.
According to a report by consulting firm, KPMG, only 18% of organisations differentiated their EVP from other organisations with whom they compete for talent.
“In this new world of work, we need to see employers and businesses getting their people together to test ideas, talk about what’s working, and try different ways of attracting talent. Listening to what staff think about an organisation and where they think improvement needs to happen is a good indicator of where an EVP needs to draw upon and where focus may be required.”
- Career Revive Mentor
The Employee Value Proposition Toolkit contains tools, tips and advice to help HR professionals and business leaders to develop a compelling EVP.
